Twitter Talks to Us About the Power of Paid and the New Redesign
As part of Zocalo Group’s Leadership Series, I recently talked with Twitter’s James Kiernan about how brands can use the social channel for marketing, Twitter’s paid offerings, and the recent...
View ArticlePower of Paid: Kenshoo on Driving Results with Search and Social
As part of Zocalo Group’s Leadership Series, I recently talked with Kenshoo’s April Damen about how Kenshoo helps marketers reach their goals with a sophisticated platform, real-time ad optimization...
View ArticleClik here to view.
Pinterest Launches Business Insights API as Ads Roll Out with Kraft, Gap and...
By Andre Santamaria After years of standing by the advertising sidelines to the likes of Facebook, YouTube, LinkedIn, and Twitter, Pinterest is finally making a push to make some money. And in an...
View ArticleClik here to view.
How New Facebook Audience Insights Can Help Brand Marketers
By Stephanie Dewhurst Facebook recently rolled out its Audience Insights tool to U.S users of Facebook’s Ads Manager. Audience Insights provides advertisers and brands with aggregated information on...
View ArticleClik here to view.
Pinterest’s Do-it-Yourself Promoted Pins and Updated Analytics: Will This...
By Jennifer Kang Pinterest recently made an announcement that had social media marketers jumping with joy – it was going to allow third-party measurement developers access to its API, meaning...
View ArticleZócalo Group’s Predictions for 2015
As we kick-off 2015, it’s important to acknowledge what trends made an impact in 2014 and also make some predictions for what brands can expect in the year ahead. We asked members of our Digital and...
View ArticleClik here to view.
The Super Bowl and Social – Go for the Extra Point
By Hayley Gregory Most marketers spend a large portion of the year creating content that they hope will resonate with consumers. The Super Bowl then creates an interesting challenge as viewers...
View ArticleClik here to view.
Pinterest Rolls Out Video Ads
By Hayley Gregory Pinterest recently announced new capabilities, allowing brands to post video ads on the platform. Pinterest calls these video pins ‘Cinematic Pins,’ and many large companies have...
View ArticleClik here to view.
Game-ifying Engagement: Utilizing Social Media to Build Communities and...
By Anthony R. Williams Boom Beach. Candy Crush. Clash of Clans. None of these games cost a cent yet they bring in unimaginable amounts of money. How can that be? It comes down to user experience,...
View ArticleClik here to view.
Modern Romance and the Influence of Contemporary Technology
By Hayley Gregory Comedian Aziz Ansari recently released a best-selling book called, Modern Romance, explaining the highs and lows of dating in the digital age. The book has garnered a lot of buzz as...
View Article
